Tangram Tattler: Tangram Makes "The Commitment" for Nike

"The Commitment" is the story of the dedication of incredible athletes to their team and the game. It examines the heart and soul of a basketball legacy by showcasing the brilliance of the past and the dominance that will define the future.

In honor of that commitment, Nike created a gallery dedicated to Team USA, chronicling their journey from the Dream Team of 1992 to the present-day squad. The exhibit, entitled "The Commitment", opened in New York City on July 10, giving the public a look at the history and future of USA Basketball.

Located in a refurbished branch of Harlem’s famous Training Camp sneaker boutique, the gallery space houses the legendary artifacts and apparel behind each Olympic team. On one wall, photos of the 1986 players. On another, the initial letter sent by Coach K to each member of the current team. And in the center, the kicks worn by Jordan and Barkley on the court in ’92. Artists’ tributes can be found throughout, paying homage to the greatest teams and players in Team USA history.

The gallery also chronicles today’s U.S. Olympic basketball movement, documenting past hardships and detailing the challenges ahead. Watching over the exhibit are two larger-than-life portraits, one of Kobe, the other of LeBron; a symbol of the two greatest players of a generation, overlooking the legacy they stand to inherit. This summer, as Team USA takes the international stage, they’ll be joining the ranks of the most elite players the game has ever seen. They have the skills, the strength, and the dedication to win. But it’s only with true commitment to the game that they’ll bring home the gold."

Tangram created the Commitment for Nike Basketball in sixteen days from concept to completion on the opening night gala attended by the "Redeem Team" on their tour of New York City. Sometimes a plan completely comes together. In order to execute on such a tight timeframe, everything needed to go just right - and it was a commentary on the dedication and "Commitment" of the Tangram Team - that the project went off with such success.

Check out the Video at: http://inside.nike.com/blogs/nikebasketball/2008/07/28/the-commitment-exhibition-tour

Hyper Dunk Flag Wall

Nike Basketball - The Commitment: USA Basketball